Customer research for Shopify brands

Hear what your customers think,right when it matters.

Holler has human, 1:1 conversations with your customers at exactly the moments you want to hear from them.

  1. 12:04:08Order placedFirst order · $86
  2. 12:06:31Holler researcher callsOn behalf of your brand
  3. 12:09:52“A friend kept posting about it.”Discovery: word of mouth · Shopify: Meta

How it works

Research that starts the moment your customer acts.

  1. 1

    Pick the moments

    Choose the events you care about, like a first order, a repeat purchase, or a delivery, and the customers you want to hear from.

  2. 2

    A real person calls

    A trained Holler researcher reaches out within minutes, on behalf of your brand, using a script you approve.

  3. 3

    Get the evidence

    Conversations are recorded, transcribed, and tagged, so every finding links back to what customers actually said.

Use cases

Hear the why behind the action.

01

Attribution Audit

First-party research to audit your attribution.

  • Verify ad-spend incrementality by attributed channel.
02

Product Feedback

Learn why customers chose you over the alternatives.

  • Understand which product benefits and tradeoffs made the difference.
03

Customer Segmentation

Understand what makes first-time purchasers buy versus repeat customers.

  • See whether new-category buyers are buying the brand or the product.
  • Find growth opportunities in what customers want but cannot get.

What you get

Findings you can act on, with the receipts.

EarshotWeekly
Every reviewed conversation as a filterable, spreadsheet-ready dataset, with transcripts and recordings a click away.
DiscoMonthly
A decision document: what changed, why it changed, what customers said, and what your team should test next.

Example finding

Meta appears over-attributed for first purchases.

  • Shopify attributed to Meta47%
  • Customers who named Meta19%
  • Customers who named a creator31%
“I saw her use it on a trip and ordered it that night.”
Illustrative. Every Disco states its cohort, sample size, and caveats.

Want to hear what your customers are thinking?

Plans are shaped around your research moments and interview volume.

wyatt@withholler.com